gross gambling revenue (GGR)
Handle less payouts or prizes or winnings returned to players. From the operators point of view, gross revenue is money extracted from players collectively and transferred to the operator(s) of a commercial game; GGR is thus the source of gambling industry revenues and government gambling tax receipts. From the consumer`s point of view, GGR is the consumer price of playing a commercial game. Win, takeout, retention, and net receipts are in various systems of accounting synonyms for gross gambling revenue. Unlike handles, which are measures of wagering volumes and thus partial functions of the velocity of Euros (or cycle times) through gambling games, GGRs are measures of the economic value of gambling: its cost to consumers, and its worth to operators. Gross gambling revenues, NOT handles, are the statistics through which one form of gambling may be compared to another, to other businesses, other industries, other forms of consumption, and to the general economy.